We fully get the limitations that entrepreneurs face around Venture Capital, because we’ve been there – having personally dealt with, and overcome, many of the challenges growth companies face. However, to ensure we truly deliver optimal value for both companies and investors, we’ve defined a clear investment focus.

Backed® AI

There are other Accelerators and Consultancies, sure. But none with these three essential elements of the distinct Backed® model:

We are specialists

01 Support

By directly addressing the reasons companies fail, Backed® significantly reduces your risk-profile. Watch your venture not only become highly attractive to the Scandinavian / European investment community, but also develop the ability to become a global player.

We are mentors

02 Leadership

With active, hands-on mentoring, Backed® commits to elevate your business to the next level through acceleration, product development, tech, business process and digital strategy –  getting you ready for further acceleration and growth.

We are entrepreneurs

03 Understanding

For entrepreneurs committed to making an impact globally, we are entrepreneurs ourselves – having grown and exited companies with significant returns, both in Denmark and internationally. That means we view your business through the lens of real, hands-on experience.

Our criteria

Although we invest in various industries, and have a keen interest in high impact sectors such as IoT, Machine Learning and AI, we prefer opportunities in sectors where we possess, or can access, specific industry expertise and knowhow. These are:

Fintech Investments

Real Estate

Circular Economy

Marketing & Adtech

Commodities

Ecommerce

Food & Experience

Comm Tech

In order to be considered for Backed® funding and support, each of the following criteria must be met

01 The project has progressed beyond the idea stage

02 Solves a significant problem

03 Possesses a viable Business Model

04 Can be scaled globally

05 Led by a dedicated team

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Backed® Support Services

Design & Creative

Our exceptional partner branding and advertising agency helps brands present and position their product or service for maximum impact.

Marketing

Our advertising agency further provides our cases with ideation, inbound strategy, lead generation, social media marketing, and an ever-expanding range of digital services. Our international footprint brings the world market to your doorstep.

Sales Assistance

Our sales assistance establishes viable sales channels for your product or service. We utilise online, wholesale and direct sales models, deploying and managing a highly effective sales force to drive revenue.

Project Management

Where needed, Backed® assigns dedicated key personnel to your venture to ensure that key processes are executed in line with your milestone-driven strategy.

Financial & Legal Services

Our finance team and legal partners addresses legal issues, shortfalls and risk management, freeing our portfolio companies up to fully focus on their core business.

Back Office

Backed® offers comprehensive back-office, administration, accounting and financial reporting services to all in our Backed® Programme for further peace of mind.

Growth Companies entering the Backed® programme gain access to world-class service providers in a one-stop, turnkey solution. In other words, we offer a finely-tuned support system that can be a key component to your success from the outset.